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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Analyzing Entrepreneurial Potential – A Comparison of Students in
Germany and Greece
Author(s): Walter Ruda, Thomas A. Martin, Rubén Ascúa, Benjamin Danko, Irene Fafaliou
Citation: Walter Ruda, Thomas A. Martin, Rubén Ascúa, Benjamin Danko, Irene Fafaliou, (2013) "Analyzing Entrepreneurial Potential – A Comparison of Students in Germany and Greece," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 3, pp. 96 - 111
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The empirical project “Starting up Businesses and Entrepreneurship by Students” (GESt-study) aims to
compare criteria influencing student start-up propensities and activities in diverse countries. The students
in Germany are more often interested in and preparing their start-up than their fellows in Greece who
are more frequently founders. In both countries the students seem being not sufficiently prepared to
business venturing and, thus, need the impartment of entrepreneurial knowledge and skills. The findings
indicate the importance of advancing entrepreneurship support in Germany and Greece by considering
the frameworks and individual requirements with diverse resource accesses and positioning in the start-
up process.
