Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY

Is Demand Chain Management the New Supply Chain Management? Will the Demand Channel Trump the Supply Channel?

Author(s): Daniel P. Bumblauskas, Paul D. Bumblauskas, Kishor Sapkota

Citation: Daniel P. Bumblauskas, Paul D. Bumblauskas, Kishor Sapkota, "Is Demand Chain Management the New Supply Chain Management? Will the Demand Channel Trump the Supply Channel?," Journal of Strategic Innovation and Sustainability, Vol. 12, Iss. 1, p. 30-40

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In this article, a contemporary view of demand chain management (DCM) is provided along with an in-depth

literature review that has tracked all of the relevant and key articles on the subject to date. While the concept

of DCM is believed to have been introduced in the 1990’s, there has not been much research on DCM

relative to other areas such as supply chain management. The methodologies, industries, and cases study

companies utilized in the literature are also documented. A unique field case from the home improvement

industry is provided along with recommendations for future research in the DCM field.