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AMERICAN JOURNAL OF MANAGEMENT
Entrepreneurial Opportunity – A Perspective from the Theory of Forms
Author(s): R. Duncan M. Pelly
Citation: R. Duncan M. Pelly, (2017)"Entrepreneurial Opportunity – A Perspective from the Theory of Forms," American Journal of Management, Vol. 17, Iss. 5, pp.87-102
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The current debate in entrepreneurship literature as to whether entrepreneurial opportunity is discovered or created stems from two mutually exclusive ontological axioms. This article utilizes perspectives Plato, Alfred North Whitehead, and Mary Parker Follett to accentuate the logical fallacies of a objective or subjective ontology. Instead, the differentiated relational ontology may be more germane. Therefore, opportunity, if viewed as purely objective or subjective, contains the same logical flaws as the conscription that reality is purely subjective or objective. Parallels between reality and entrepreneurship are constructed to signify how entrepreneurial opportunity is defined objectively and subjectively and relationality bridges these concepts.
