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AMERICAN JOURNAL OF MANAGEMENT
Internet Protocol Television: Is Income Redlining Being Practiced?
Author(s): Johannes H. Snyman
Citation: Johannes H. Snyman, (2017)"Internet Protocol Television: Is Income Redlining Being Practiced?," American Journal of Management, Vol. 17, Iss. 6, pp.81-87
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This study examines the entry strategy of Internet Protocol TV (IPTV) into the video programming service market with emphasis on income redlining. Specifically, CenturyLink’s entry into the state of Colorado with their Prism TV service is examined. The study found that counties with higher median household income were chosen over counties with lower median household income, even though a local franchising system, which should promote public interest and reduce income redlining, is in place in the state.
