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AMERICAN JOURNAL OF MANAGEMENT
Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach
Author(s): Nicholaus Bhikolimana Tutuba, Jasinta Samwel Msamula, Hawa Petro Tundui
Citation: Nicholaus Bhikolimana Tutuba, Jasinta Samwel Msamula, Hawa Petro Tundui, (2019) "Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach," American Journal of Management, Vol. 19, Iss. 1, pp. 74-88
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The understanding of a business model has been contained by the necessity to comprehend new ways of commercializing innovation. i.e. to define the architecture of the value creation, delivery, and capture mechanisms. Since the beekeeping sector in Tanzania remained non-commercial, this study analyzes how commercial beekeeping can be achieved through the business model innovation. Using a qualitative literature review, content analysis approach, a commercial beekeeping business model is suggested. The study provides a theoretical building block for innovative business model in the beekeeping sector. It also addresses the gap about the use of the business model in beekeeping sector.
