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AMERICAN JOURNAL OF MANAGEMENT
Factors to Consider While Attempting Image Restoration: Limitations to the Impact of Sound Strategy Application
Author(s): Charles Wayne Bass, John Gribas
Citation: Charles Wayne Bass, John Gribas, (2020) "Factors to Consider While Attempting Image Restoration: Limitations to the Impact of Sound Strategy Application," American Journal of Management, Vol. 20, Iss. 2, pp. 59-77
Article Type: Research paper
Publisher: North American Business Press
Abstract:
William Benoit has been the leading scholar in image restoration. Case studies based on his work give insight into effective and ineffective use of image restoration strategies. However, various factors appear to limit the success of attempts to restore individual or organizational image after it has been damaged through an untoward act, even when sound image restoration tactics are applied. Analysis of a situation involving former Ohio State University football coach, Jim Tressel, offers insight into why it is possible to apply proper strategy, as outlined by Benoit, and still fail in one’s attempts to restore image.
