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AMERICAN JOURNAL OF MANAGEMENT
Rise of Big Data Analytics and the Role of Human Resource Management
Author(s): Farzana Ashraf
Citation: Farzana Ashraf, (2020) "Rise of Big Data Analytics and the Role of Human Resource Management," American Journal of Management, Vol. 20, Iss. 2, pp. 90-95
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Even though data-driven organizational practices have gained popularity over time, Human Resource Management (HRM) functions in many organizations are yet to embrace this. As companies have already started implementing Big Data Analytics (BDA) in several other key business functions, there will be a great impact on the quantity and types of jobs along with the skills needed to perform those jobs. Hence, a prodigious extent of responsibility now lies on the shoulders of HRM to connect an organization’s digital strategies to its people strategies. The focused area of this paper was to explore through theoretical lenses, how an organization can move towards data-driven HR by adopting Digital HR Planning (HRP) in order to gain competitive advantage over firms that are still practicing conventional HRM. A challenge associated with this could be how this new version of HRP can enhance employee wellbeing without invading their privacy.
