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AMERICAN JOURNAL OF MANAGEMENT
Designing a Business Unit and Creating the First Ever Responsive Kitchen
Author(s): Tommaso Corà, Lucilla Fazio, Paolo Festa
Citation: Tommaso Corà, Lucilla Fazio, Paolo Festa, (2020) "Designing a Business Unit and Creating the First Ever Responsive Kitchen," American Journal of Management, Vol. 20, Iss. 4, pp. 29-38
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Is it possible to combine strategy, design thinking and scientific approach to develop a method that combines quality, creativity and efficiency, developing learning-samples to inspire change inside organizations? What tools do medium-sized companies own to enhance innovative processes with low financial exposure? How can we develop new know-how from team work? The "Offmat" case demonstrates how it is possible to propose effective multidisciplinary hybrid approaches in conservative contexts such as the secondary industry, with a designed and tested new process. This sample let us identify a new holistic approach to business innovation.
