Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
AMERICAN JOURNAL OF MANAGEMENT
The Business Model Tested by the Digital Paradigm
Author(s): François Acquatella, Martine Hlady-Rispal, Gauthier Casteran, Vincent Jolivet
Citation: François Acquatella, Martine Hlady-Rispal, Gauthier Casteran, Vincent Jolivet, (2021) "The Business Model Tested by the Digital Paradigm," American Journal of Management, Vol. 21, Iss. 1, pp. 64-79
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The accelerated digitization of an economy based on the exploitation of massive data and systems interoperability is reconfiguring the way in which new forms of digital organizations - "multisided platforms" - create value. However, little work has tested the business model (BM) concept with this new digital paradigm. In many respects, the new digital BMs (DBM) form a specific research object that requires an in-depth analysis of the new logics of creating, co-creating, shaping and capturing value within digital ecosystems. Our proposal in this paper is to analyze, at the theoretical level, the specificities associated with DBMs, in particular through an analytical reading of the main actors and value-generating mechanisms associated with them. We propose the conceptualization of a generic DBM and put forward a number of proposals for practitioners to "design" a DBM.
