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AMERICAN JOURNAL OF MANAGEMENT

University Distance Learning Program Promotion

Author(s): Jianfeng Wang, David Solan, Michael Conaway, Andrew Gleason, Amy Monroe

Citation: Jianfeng Wang, David Solan, Michael Conaway, Andrew Gleason, Amy Monroe, (2017)"University Distance Learning Program Promotion," American Journal of Management, Vol. 17, Iss. 1, pp.93-105

Article Type: Research paper

Publisher: North American Business Press

Abstract:

With the rapid development of online programs, there have been few studies in the marketing literature focusing on the promotion of distance learning (DL) programs. This study chooses a university’s master level DL program exploring how the current students initially found the program. The results of the study can be used to aid in determining the most effective way to reach and attract potential students to the program. A survey method with 138 respondents is used.