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AMERICAN JOURNAL OF MANAGEMENT
Gravitational Force of Community Events: A New
Method of Evaluating Value of Local Events
Author(s): Nathanael L. Adams, Lynn L. Adams
Citation: Nathanael L. Adams, Lynn L. Adams, (2012) Gravitational Force of Community Events: A New Method of Evaluating Value of Local Events" Vol. 12, Iss. 1, pp. 131 - 148
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The “Gravitational Force” model is used to measure how effectively local events attract participants and visitors from a distance. The study shows how to quantify the economic effect of an event on local tax base and the entire community. This model can be used to assess different kinds of events in relationship to each other by taking into account how far out an event tends to attract participants and to what frequency. This is done by using packages available to R and a new set of ratios based on the number and duration of hotel occupants.
