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AMERICAN JOURNAL OF MANAGEMENT
Union Pacific: Through Deregulation & Beyond
Author(s): Elina Ibrayeva, Terrence Sebora
Citation: Elina Ibrayeva, Terrence Sebora, (2014) "Union Pacific: Through Deregulation & Beyond," American Journal of Management, Vol. 14, Iss. 1-2, pp. 47 - 61
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The case examines Union Pacific around deregulation of the railroad industry as it faced multiple crises
and changed strategic course. It paints a picture of an industry shaped by environmental forces, which
intersected to define Union Pacific’s competition in and with the trucking industry. It captures the
industry’s sometimes-adversarial relationship to its labor unions and witnesses the transformational role
played by technology. It sets the stage for the instructor to discuss regulation and labor unions – two
controversial but important topics influencing business decisions – by asking the reader to consider
whether the time is right to strategically reenter the trucking industry.
