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AMERICAN JOURNAL OF MANAGEMENT
Computer Simulation: What’s the Story?
Author(s): Brent H. Kinghorn
Citation: Brent H. Kinghorn, (2013) "Computer Simulation: What’s the Story?," American Journal of Management, Vol. 13, Iss. 2, pp. 22 - 35
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Computer simulation appears often in management theory development. However, computer simulation
poses unique difficulties for many researchers and practitioners to understand. The author suggests the
utilization of qualitative foundations will illuminate this type of quantitative research. Storytelling
facilitates the use of that specific qualitative program (ethnostatistics). Storytelling elements explicate the
patterns developed, found, and reported within the computer simulation methodology. An example of the
framework developed is given.
