AMERICAN JOURNAL OF MANAGEMENT
The Impact of Reputational Resources on Event
Performance in International Film Festivals
Author(s): Joseph Lampel, Shiva Nadavulakere, Anushri Rawat
Citation: Joseph Lampel, Shiva Nadavulakere, Anushri Rawat, (2013) "The Impact of Reputational Resources on Event Performance in International Film Festivals," American Journal of Management, Vol. 13, Iss. 2, pp. 9 - 21
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Our research addresses the question: How do international film festivals acquire and confer reputational
resources? Elsaesser (2005) suggests that festivals function as “ad-hoc stock exchange of reputations”
and “arbiters and taste-makers”. Drawing upon his work and resource based view of strategy we
propose that the most valuable intangible resource of international film festivals is their reputation.
Further, using Dierickx & Cool’s (1989) intangible asset stock accumulation model we propose that the
competitive advantage of an international film festival depends on its stocks of reputation, while renewing
advantage depends on flows of reputation. The stocks of reputation are captured by the film festival’s jury
profile, and the flows of reputation are represented by the profile of directors of films included in the
competition section of the film festival. Findings suggest that the stock variable –number of feature film
credits of a jury member, and the flow variable - number of award nominations of a director are
significantly related to international film festival performance. One of the key contributions of our study
is the operationalization of international film festival reputational resources in terms of stocks and flows,
and its effect on event performance.