Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
AMERICAN JOURNAL OF MANAGEMENT
The Digital Divide: Issue Framing and Policy Responses
Author(s): Allan Maram, David Ruggeri
Citation: Allan Maram, David Ruggeri, (2013) "The Digital Divide: Issue Framing and Policy Responses," American Journal of Management, Vol. 13, Iss. 1, pp. 112 - 120
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The paper considers the various policy responses that are available to address the problem, and develops
a multi-pronged policy implementation approach to ameliorate this issue. The digital divide is a
multifaceted issue that requires a comprehensive policy response. We cannot hope to address such a
complex phenomenon with any single policy approach, but rather a coordinated effort of several distinct
and separate policies aimed at small businesses, NGO’s, and easing government regulation implemented
contemporaneously. Developing multiple policies designed to individual entities and implementing them
simultaneously by various stakeholders will increase the outcome success rate.
