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AMERICAN JOURNAL OF MANAGEMENT

An Integrative Trust Model in the Coaching Context

Author(s): Jovana Markovic, Jean M. McAtavey, Priva Fischweicher

Citation: Jovana Markovic, Jean M. McAtavey, Priva Fischweicher, (2014) "An Integrative Trust Model in the Coaching Context," American Journal of Management, Vol. 14, Iss. 1-2, pp. 102 - 110

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper presents a conceptualization of trust in the coaching context. Despite the vast presence of

prescriptive literature, research exploring the process of coaching is minimal. In order to achieve

coaching outcomes trust must be established; however the role of trust in the coaching relationship seems

to be implicitly understood and remains unexplored. In light of the gap in knowledge, this paper focused

on trustworthiness factors that contribute to trust development in the coaching relationship and

introduced a trust model based on three critical factors for trust development: ability, benevolence, and

integrity. The model could be utilized by coaching professionals in order to effectively develop, promote,

and sustain clients’ trust. The paper also presents a practical application of the model.