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AMERICAN JOURNAL OF MANAGEMENT
U.S. Cross-Generational Variations in Culturally-Oriented Value Systems
Author(s): Cynthia Pavett
Citation: Cynthia Pavett, (2012) "U.S. Cross-Generational Variations in Culturally-Oriented Value Systems" Vol. 12, Iss. 1, pp. 57 - 68
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Much has been written about the changing values that span generational cohorts and how they affect an organization’s recruiting and retaining of young talent. Typically, these studies focus on rewards that have been derived from an amalgam of various need theories of motivation. Examples of these rewards include: leisure time, interesting work, status, pay, and altruism. Additionally, a host of studies have looked at both specific and general job satisfaction. Similar to previous studies, the purpose of the present research is to investigate value differences between three work-age generations. However, the current study differs from previous works in that it focuses on underlying values rather than on rewards or attitudes.
