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AMERICAN JOURNAL OF MANAGEMENT
Huayi Brothers: Setting Strategy for a Chinese Entertainment Conglomerate
Author(s): Sheena Walters, Robin Sronce, Christopher Salicky, Josh Hreha, Brianne Schuchmann, Brad Schmidt
Citation: Sheena Walters, Robin Sronce, Christopher Salicky, Josh Hreha, Brianne Schuchmann, Brad Schmidt, (2012) "Huayi Brothers: Setting Strategy for a Chinese Entertainment Conglomerate," American Journal of Management, Vol. 12, Iss. 2/3, pp. 58 - 68
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This case is intended for the use in both undergraduate and graduate courses with an international business and/or marketing focus. It explores the challenges faced by Huayi Brothers, a private entertainment company in China. This case is helpful for global business and marketing courses, because it allows students to deal with the complexities of a company operating within the Chinese entertainment industry. Students can learn about the industry and then use course material to analyze the current situation and relevant issues to develop solutions to the challenges faced by this Huayi Brothers.
