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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Differentiation Based on the Value of Business Relations: How to Reach and Maintain
the Provider Status. An Analysis of the Buyer-Seller Relationship in an Emerging Economy
Author(s): Juan Antonio Gudziol-Vidal, Guillermo Buenaventura-Vera
Citation: Juan Antonio Gudziol-Vidal, Guillermo Buenaventura-Vera, (2018) "Differentiation Based on the Value of Business Relations: How to Reach and Maintain the Provider Status. An Analysis of the Buyer-Seller Relationship in an Emerging Economy," Journal of Applied Business and Economics, Vol. 20, Iss.1, pp. 53-61
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The present work aims to establish the characteristics that importers (buyers) consider of value when choosing their international suppliers (vendors) and based on the interrelations of these characteristics. We propose an empirical relationships model, contrasted by Structural Equations Modeling (SEM), tested using AMOS. The results confirm several relationships of the model.
