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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


What Does the Mobile Phone Mean to Consumers? A Qualitative Study


Author(s): Jean-Michel Latulippe

Citation: Jean-Michel Latulippe, (2020) "What Does the Mobile Phone Mean to Consumers? A Qualitative Study," Journal of Applied Business and Economics, Vol. 22, Iss.11,  pp. 224-232

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

Very few studies have looked what smartphones represent to users. However, most of those studies only
focused on the aspect of dependency and on young people (18 – 24) and very few researches have looked at adults. Hence, the purpose of this research is to determine what the mobile phone represents to adult users living in developed countries. To achieve this, this study will be based upon the symbolic representation theory. Results so far have shown that users tend to view their smartphone as a useful tool to communicate with friends. However, some have mentioned that their smartphone hindered their friendships.