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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
The Business Intelligence and Its Influence on Decision Making
Author(s): Andrés R. Negro, Ron Mesia
Citation: Andrés R. Negro, Ron Mesia, (2020) "The Business Intelligence and Its Influence on Decision Making," Journal of Applied Business and Economics, Vol. 22, Iss.2, pp. 147-157
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Nowadays, organizations seek to be within the framework of the fourth industrial revolution and build the competitive pillars of today's business based on a different value proposition that satisfies customer needs based on business intelligence. The purpose of this paper is to share an author's review based on diverse points of view whose convergence focuses on the importance of internal and external data collection, which after an evaluation and validation process, becomes specialized information that is integrated as knowledge and influence in decision making.
