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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Benefit Expectations and Continued Usage of Location-Based Applications for
Location Intelligence
Author(s): Mehrdad Koohikamali, Reza Mousavi, Dan Peak, Victor Prybutok
Citation: Mehrdad Koohikamali, Reza Mousavi, Dan Peak, Victor Prybutok, (2020) "Benefit Expectations and Continued Usage of Location-Based Applications for Location Intelligence," Journal of Applied Business and Economics, Vol. 22, Iss.9, pp. 158-173
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Location-based applications (LBA) are widely used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data. By disclosing location, users get customized services and businesses can enhance their services with location intelligence methods. This research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. After collecting survey data from main LBA users, the results of the analysis support the proposed model.
