JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Public Opinion About the Adoption of New Technology
Author(s): Trung T. Pham
Citation: Trung T. Pham, (2021) "Public Opinion About the Adoption of New Technology," Journal of Applied Business and Economics, Vol. 23, Iss.1, pp. 184-198
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This work is a quantitative analysis of the data in a survey to understand the general factors in the mind of the people who form the public opinion about the adoption of new technology. This survey was designed as a precursor in the exploratory stage to gain understanding the tendency in the thinking of the people before designing another survey in details so that it can be applied to a subset of people who have authority to decide about an adoption of the new technology for their organizations. Due to the general nature of the desired information, a factor analysis was done to identify groups of variables that are related and relevant so that the important factors can be emphasized in the development of the second survey with more appropriate details. Data mining was applied to the data to identify the groups of participants who responded with similar data in the survey for the extraction of demographic information.