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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Café Imports Case Study – Building Sustainable Competitive Advantage Through Principled Entrepreneurship


Author(s): Jay Ebben, Alec Johnson

Citation: Jay Ebben, Alec Johnson, (2021) "Café Imports Case Study – Building Sustainable Competitive Advantage Through Principled Entrepreneurship," Journal of Applied Business and Economics, Vol. 23, Iss.4,  pp. 1-18

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

This case study was written to illustrate how a for-profit company can build sustainable competitive advantages via principled entrepreneurship. The case follows a recent college graduate’s journey at a mission-driven coffee importer and asks students to analyze how he developed strategic initiatives that align with the company’s core values. The case leaves students with three main perspectives: 1) Pursuit of the common good is not limited to not-for-profit firms; 2) Entrepreneurial firms do not need to sacrifice their core values in order to compete; and 3) Core values should be considered in commonly-used analysis frameworks such as Porter’s Five Forces.