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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
BYD of China: An Automotive Company on the Road to Global Dominance?
Author(s): Charles A. Rarick, Arifin Angriawan, Kasia Firlej
Citation: Charles A. Rarick, Arifin Angriawan, Kasia Firle, (2017) "BYD of China: An Automotive Company on the Road to Global Dominance?," Journal of Applied Business and Economics, Vol. 19, Iss.6, pp.27-36
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This case is a follow up to a previous case on the Chinese company BYD which had hoped in 2008 to soon become the world's largest car company. With the support of American Warren Buffett, the company which had only been in existence for a few years at that time caught the attention of not only Mr. Buffett, but also many in the auto industry. This case re-examines the Company, explains the progress made by the Company since the original case was written, and explores its current strategic position. From rather humble beginnings not long ago BYD has become a major player in the Chinese auto industry and a global leader in electric vehicles.
