JOURNAL OF APPLIED BUSINESS AND ECONOMICS
A Comparison of ExxonMobil’s Sustainability Reporting to Outcomes
Author(s): Jan Bell, Heidemarie Lundblad
Citation: Jan Bell, Heidemarie Lundblad, (2011) "A Comparison of ExxonMobil’s Sustainability Reporting to Outcomes," Journal of Applied Business and Economics, Vol. 12, Iss. 1, pp.17 - 29
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper compares public information about ExxonMobil’s (EM) Corporate Sustainability
Reporting (CSR) processes and report content to data about its sustainability outcomes. The
paper examines archival data contained in EM’s CSRs, annual reports, 10-K reports, and
information in news reports and on the internet about EM’s sustainability behavior. The paper
concludes that ExxonMobil originally engaged in ceremonial reporting about sustainability
issues to seek legitimacy from its shareholders. However, the processes created for CSR
reporting are deinstitutionalizing routines within the organization (Seo & Creed, 2002) so that
EM is becoming more responsive to a broader range of stakeholders.