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Cooper (p. 23-32)

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JOURNAL OF APPLIED BUSINESS AND ECONOMICS

A Literature Review of Compulsive Buying – A Marketing Perspective

Author(s): Shruti Gupta

Citation: Shruti Gupta, (2013) "A Literature Review of Compulsive Buying – A Marketing Perspective," Journal of Applied Business and Economics, Vol. 14, Iss. 1, pp. 43-48

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Compulsive buying is a form of addictive consumption where consumers purchase goods that they either

don’t need or can’t afford. This paper reviews the literature on this problem behavior and summarizes the

findings in the following three areas: conceptual definition, reasons “why” consumers engage in this type

of addictive consumption, predictors of compulsive shoppers and the correlation with marketing tactics.

Discussion on ethicality of marketing as a risk factor for compulsive buying is also discussed along with

suggestions for future research.