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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
The Influence of Winning on Mid-Major College Football Attendance
Author(s): Tim Padgett, C. Shane Hunt
Citation: Tim Padgett, C. Shane Hunt, (2012) "The Influence of Winning on Mid-Major College Football Attendance," Vol. 13, Iss. 2, pp. 129 - 132
Article Type: Research paper
Publisher: North American Business Press
Abstract:
A strong positive correlation exists between winning percentage and attendance within a given season. Understanding this correlation is important to sports marketers and sports business managers. Considering that marketers have no impact on win-loss record, this impact can be extracted before evaluating an organization’s marketing performance. Sports business managers have to consider the uncertainty of a team’s performance during an upcoming season when they attempt to accurately project revenues.
