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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Luxury Goods & China: A Case Study

Author(s): Ann Langlois, Eric J. Barberio

Citation: Ann Langlois, Eric J. Barberio, (2013) "Luxury Goods & China: A Case Study," Journal of Applied Business and Economics, Vol. 14, Iss. 5, pp. 83-98

Article Type: Research paper

Publisher: North American Business Press

Abstract:

China has become an economic powerhouse in recent years and continues on a fast-growth pace. This

increased growth increases the consumption of luxury goods among the burgeoning upper and middle-

class groups. This paper incorporates four modules to provide the student with an understanding of the

economic and socioeconomic variables of this growing segment. There are increased opportunities for

domestic and global companies to market their high-end products and services to Chinese consumers.

The modules represent learning objectives and represent as a grading rubric for assessing objective

grading performance. The module approach incorporates required l segmentation sections. This allows

the instructor to use this module format in marketing to various countries in developing and developed

countries.