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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
A Cross-Cultural Examination of Store Environment Cues and Purchase
Intention in Taiwan and the United States
Author(s): Chi-Shun Liao, Chih-Wen Huang, Ting-Yi Huang, Kosol Deeseentham
Citation: Chi-Shun Liao, Chih-Wen Huang, Ting-Yi Huang, Kosol Deeseentham, (2012) "A Cross-Cultural Examination of Store Environment Cues and Purchase Intention in Taiwan and the United States," Vol. 13, Iss. 1, pp. 73 - 83
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This article examines whether store-related environment cues can be standardized across countries. Based on the characteristics of stores, this research tries to understand what kind of environment cues will influence consumer purchase intention in comparison with two countries. Samples were conducted in Taiwan and United States. The research findings that store environment cues are positively related on purchase intention. The results suggest that each store environment cue may vary across two countries, describe the implications on business transactions and decision making, and provide a set of recommendations on how to succeed in cross-national transactions.
