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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Sustainability Strategies of Leading Global Firms and Their Financial
Performance: A Comparative Case Based Analysis
Author(s): Hormoz Movassaghi, Alka Bramhandkar
Citation: Hormoz Movassaghi, Alka Bramhandkar, (2012) "Sustainability Strategies of Leading Global Firms and Their Financial Performance: A Comparative Case Based Analysis," Journal of Applied Business and Economics, Vol. 13, Iss. 5, pp. 21-34
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The main focus of this study is to examine the financial performance of a select sample of corporations
from around the globe who were repeatedly selected for inclusion in the DJSI for their exemplary
sustainable business practices during 2001-2007. We were interested in probing into whether consistently
high sustainability performance has come at the cost or in support of positively growing financial
performance. While the extant literature on the link between corporate social and financial performance
has examined the dynamics involved on both theoretical and empirical grounds, usually as cross-
sectional data, our research contributes to the existing literature by focusing on companies that have
been recognized for their leading edge sustainability programs over a prolonged period of time (seven
years) and how the pursuit of such strategies has affected their financial performance as measured by
select conventional measures of profitability and market valuation.
