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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Assessment and Prioritization of Urban Tourist Attractions Based on Analytical
Hierarchy Process (AHP) (A Case Study of Birjand, Iran)
Author(s): Zahra Nekooee, Mehrdad Karami, Iman Fakhari
Citation: Zahra Nekooee, Mehrdad Karami, Iman Fakhari, (2011) "Assessment and Prioritization of Urban Tourist Attractions Based on Analytical Hierarchy Process (AHP) (A Case Study of Birjand, Iran)," Journal of Applied Business and Economics, Vol. 12, Iss. 4, pp. 122 - 134
Article Type: Research paper
Publisher: North American Business Press
Abstract:
In evolving urban tourism, some particular factors play important roles. Cities with a plethora of tourist
attractions and facilities often attract a large number of tourists. Therefore, for urban tourism
development, it is essential firstly to identify resources and attractions and then to assess and prioritize
them. In this study, using Analytical Hierarchy Process (AHP), we have examined various tourist
attractions of Birjand in cultural-historical, man-made and natural dimensions. An EC software has been
used to analyze and prioritize the city’s tourist attractions. The findings show that cultural and historical
attractions of Birjand have a higher priority for development and planning than the other ones.
