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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Exploring the Role of Public Policy in Promoting Holistic Ecotourism
Author(s): Dawn H. Pearcy, W. Keith Story
Citation: Dawn H. Pearcy, W. Keith Story, (2013) "Exploring the Role of Public Policy in Promoting Holistic Ecotourism," Journal of Applied Business and Economics, Vol. 15, Iss. 2, pp. 9-16
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Eco-tourism is a growing industry that can potentially become a victim of its own success. This paper
posits a model that incorporates social marketing, public policy, and industry mandates in an effort to
understand how tourism consumer behavior can be made more sustainable. The concept presented builds
on work by Weaver (2005) that recommends advocates of sustainable eco-tourist behavior use increased
information combined with holistic experiences to help consumers achieve deep understandings of their
destinations and the impact their behavior has on the eco-system.
