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Issue 5(1), October 2010 -- Paper Abstracts

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JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Developing an Industry Index Valuation for a Seasonal Parsimonious

Market Orientation Model

Author(s): Reginald Gordon Sheppard

Citation: Reginald Gordon Sheppard, (2011) "Developing an Industry Index Valuation for a Seasonal Parsimonious Market Orientation Model," Journal of Applied Business and Economics, Vol. 12, Iss. 1, pp.11 - 16

Article Type: Research paper

Publisher: North American Business Press

Abstract:

An industry index provides a benchmark which companies are able to use when assessing

performance on selected economic, financial, marketing performance measures, and the like.

Utilizing the method of Sivaramakrishnan, Zhang, Delbaere, and Bruning (2008), an industry

index was developed for Sheppard’ (2009) seasonal parsimonious market orientation model (for

individual constructs, and overall market orientation) of the Atlantic Canadian seafood

processing industry. To complete the industry index valuation, the paper follows with a

discussion of how to managerially interpret the model, it uses and its limitations, as well as

recommendations for extension across other seasonal industry settings.