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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Soft Power and Shantou Economic Special Zone Construction:
A New Breakthrough Point for Development
Author(s): Tian Guang
Citation: Tian Guang, (2011) "Soft Power and Shantou Economic Special Zone Construction: A New Breakthrough Point for Development," Journal of Applied Business and Economics, Vol. 12, Iss. 6, pp. 121 - 131
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Soft power has become a major issue in urban economic development in China in recent years. Chinese scholars have creatively applied soft power theory in their studies of different city development strategies. Shantou is located in one of five Special Economic Zones in China and its rate of economic growth has sped up in recent years. However, compared with other Special Economic Zones Shantou has lost its opportunities for fast development in both hard power and soft power. The article suggests that Shantou can mobilize its resources and choose to enhance soft power development as a break through point to gain socioeconomic full-scale development. The article further suggests that to build up the city’s spirit and to increase the city’s brand value would be a breakthrough point for the development of the city soft power.
