JOURNAL OF ACCOUNTING AND FINANCE
Managing Risk by Shifting It to Consumers: Responsible Business Behavior?
Author(s): Diane B. MacDonald
Citation: Diane B. MacDonald, (2013) "Managing Risk by Shifting It to Consumers: Responsible Business Behavior?," Journal of Accounting and Finance, Vol. 13, Iss. 1, pp. 45 - 57
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Recent crises spotlight the need for enterprise risk management. Often managers employ techniques that
mitigate risk for the enterprise but increase risk for consumer customers, shifting risk to a party who does
not understand the risk and lacks means to hedge it. Risk mitigation that shifts enterprise risk to
consumers weakens the customer’s financial condition. When an enterprise shifts the risk consequences
of bad business behavior, there is little incentive to change that behavior. Better risk management is
achieved by aligning risk techniques with customer interests. ISO 31000 and the GRI Sustainability
Reporting Guidelines suggest ways to achieve this alignment.