JOURNAL OF BUSINESS DIVERSITY

Are There Differences Between Men and Women in Information Technology Innovation Adoption Behaviors: A Theoretical Study

Author(s): Sameer Dutta, Olu Omolayole

Citation: Sameer Dutta, Olu Omolayole, (2016) "Are There Differences Between Men and Women in Information Technology Innovation Adoption Behaviors: A Theoretical Study," Journal of Business Diversity, Vol. 16, Iss. 1, pp. 106-114

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study explores the impact of gender on Rogers (1995) innovation diffusion characteristics associated with innovation adoption behaviors toward a new information technology innovation adoption. Innovation diffusion theory was used to theoretically extend the information technology adoption literature. Using fourteen propositions a research framework is suggested that draws upon Rogers’ (1995) innovation diffusion characteristics (relative advantage, compatibility, complexity, trialability and observability). The key argument is that Rogers’ innovation diffusion characteristics are differently impacted by gender on their influence on information technology adoption behaviors.