JOURNAL OF BUSINESS DIVERSITY
Key Factors of Business Communications in Latin America
Author(s): Rutilio Martinez, Vish Iyer
Citation: Rutilio Martinez, Vish Iyer, (2020) "Key Factors of Business Communications in Latin America," Journal of Business Diversity, Vol.20, Iss. 1, pp. 60-65
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Communication difficulties in an international context often stems from fundamental differences in cultural values. Communications in Latin American, Mediterranean and Asian cultures are often embedded in as much facial expressions and voice tones vis-à-vis words in Germanic cultures. The value of time and emotional feelings also act as bridges to levels of communication in many cultures around the world. Latin societies are very aware of the need for business communications to be less rigid and more agile. Since economic and social policies tend to lessen the current acute inequalities in the society, Latin societies are not totally committed to implement measures that will soften the rigidity and adopt more agile methods of oral and written communications and the progress toward implementing these measures would be quite slow.
