JOURNAL OF BUSINESS DIVERSITY

Gender and Entrepreneurship in the Horse-Related Industry

Author(s): Lena Forsberg, Mats Westerberg, Lena Abrahamsson

Citation: Lena Forsberg, Mats Westerberg, Lena Abrahamsson, (2012) "Gender and Entrepreneurship in the Horse-Related Industry," Journal of Business Diversity, Vol.12, Iss. 2, pp. 75 - 93

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In this paper, we examine the Swedish horse-related industry in terms of entrepreneurship and gender.

Based on reports of the industry, a mapping of the entire sector (N= 7504) and a questionnaire (N=520)

we find that the industry is portrayed as female gendered, but dominated by men. However, we also find

evidence that the industry is changing gender, as women dominate among younger entrepreneurs. The

strongest motives for the horse-related entrepreneurs (regardless of gender) are realizing a dream and

being able to combine interest with work. We also found that entrepreneurs in this industry mainly

network inside the industry.