JOURNAL OF BUSINESS DIVERSITY

Entrepreneurship, Male-Female Dichotomy: Evidence from Nigeria

Author(s): Abiola Idowu

Citation: Abiola Idowu, (2012) "Entrepreneurship, Male-Female Dichotomy: Evidence from Nigeria," Journal of Business Diversity, Vol.12, Iss. 1, pp. 122 - 131

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper studies the impact of changes in perspectives regarding male entrepreneurs in femaledominated

sectors of the society. Two trades which hitherto were believed to be absolutely preserved

women occupation (hair braiding and bean cakes/buns frying) were considered. The study was carried

out using both personal observation and distribution of questionnaire to respondents. The data gathered

were tested and the results revealed that males who are engaged in FRB do so in order to be gainfully

employed and the male entrepreneurs in the women sectors actually earned income which reduced

unemployment, and also helped in increased standard of their living. They were actually competing

favourably with their female counterparts and are becoming accepted in the society as their services (hair

braiding) were sought after even much more than those of the females. The paper also discusses the

benefits associated with the change in role and what the society stands to gain in the nearest future.