JOURNAL OF BUSINESS DIVERSITY

The Many Faces of One Ethnicity: Food Consumption Across Segments

Author(s): Claudia C. Mich

Citation: Claudia C. Mich, (2012) "The Many Faces of One Ethnicity: Food Consumption Across Segments," Journal of Business Diversity, Vol.12, Iss. 1, pp.11 - 18

Article Type: Research paper

Publisher: North American Business Press

Abstract:

While ethnicity segments have been explored independently (assimilation, biculturalism, and monocultural

ethnicity), few studies have explored consumption differences across segments within one ethnic

group. This study disaggregates ethnicity and explores food consumption across four segments within one

ethnicity, finding variations across ethnic, marginalizer, assimilator, and bicultural segments. Of

particular interest, findings show that the bicultural segment is the only group to exhibit patterns of both

host and ethnic food consumption.