JOURNAL OF BUSINESS DIVERSITY

Exploring Generational Identity: A Multiparadigm Approach

Author(s): Michael J. Urick

Citation: Michael J. Urick, (2012) "Exploring Generational Identity: A Multiparadigm Approach," Journal of Business Diversity, Vol.12, Iss. 3, pp. 103 - 115

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper reviews the emerging literature on generational identity, an individual’s awareness of his or her membership in a generational group and the significance of this group to the individual (Joshi, Dencker, Franz, & Martocchio, 2010). It explores potential research questions related to generational identity using a multiparadigm approach in order to illustrate the potential and relevancy of generational identity as a topic worthy of further research. Through the examples presented in this paper the importance of understanding generational identity using multiple perspectives is highlighted.