JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Linking Education to Industry: A Collaborative Logo Design Project
Author(s): Tulay Girard, Luke Hallman
Citation: Tulay Girard, Luke Hallman,(2017)"Linking Education to Industry: A Collaborative Logo Design Project," Journal of Higher Education Theory and Practice, Vol. 17, Iss. 6, pp. 71-77
Article Type: Research paper
Publisher: North American Business Press
Abstract:
As a result of faculty, student, and industry collaboration, a logo design project was initiated to serve the research, teaching, and service needs of the faculty, learning needs of the student, and the branding efforts of the company. The paper provides the description of the project and the implementation process that facilitated various learning outcomes for the student, faculty, and client, and of how the challenges encountered were overcome. As part of the project, the associations and industry representation of the logo were empirically tested. The results indicated that semiotic and industry associations were positive and conveyed the intended associations.
