JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Strategic and Operational Planning: Impacting Results in International Business Study Programs
Author(s): Kenneth Heischmidt
Citation: Kenneth Heischmidt, (2018) "Strategic and Operational Planning: Impacting Results in International Business Study Programs," Journal of Higher Education Theory and Practice, Vol.18, Iss. 1, pp. 92-102
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Presented is a discussion of the macro and micro environmental issues to be considered when
implementing international business study programs. A model is provided that diagrams the macro
external environments displayed by the political, economic, social, technical, environmental and legal
(PESTEL) influences in strategic planning, and the micro internal university structures/support and
curriculum structures that impacts a schools offering of international study. A full discussion of the
operational planning for short term and long term international business study is provided.
