JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Millennials, Technology, and Cross-Cultural Communication
Author(s): Antonina A. Bauman, Nina V. Shcherbina
Citation: Antonina A. Bauman, Nina V. Shcherbina, (2018) "Millennials, Technology, and Cross-Cultural Communication," Journal of Higher Education Theory and Practice, Vol.18, Iss. 3, pp. 75-85
Article Type: Research paper
Publisher: North American Business Press
Abstract:
New technologies, globalization and changing organizational cultures affect cross-cultural communication. The role of cross-cultural communications in success of business operations increased
significantly over the last decade. Companies are looking for graduates with the skills that meet new
business requirements. However, employers experience difficulties hiring new graduates as students
demonstrate lack of communication skills. This study is designed to explore Russian and American
student perceptions of the business cross-cultural communication methods and to compare those
perceptions with current business practices.
