JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses
Author(s): Ann Marie Fiore, Jessica L. Hurst, Linda S. Niehm, Te-Lin Chung, Elena Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle Sponder Testa
Citation: Ann Marie Fiore, Jessica L. Hurst, Linda S. Niehm, Te-Lin Chung, Elena Karpova, Amrut Sadachar, Sanjukta Pookulangara, Danielle Sponder Testa, (2018) "Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses," Journal of Higher Education Theory and Practice, Vol.18, Iss. 3, pp. 11-25
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing
education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and
Indian faculty members, which focused on engaging Bloom’s higher order cognitive skills in learning
about the operation of small retail businesses in U.S. and Indian cultural contexts. The course included
interactive learning modules, learning activities, and a student service-learning project. The project
required the application of module content in the development of business enhancement plans for small
retail businesses and in assessing the plan’s applicability to small businesses in an Indian context.
