JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Achieving Success or Avoiding Failure?
Motivational Orientations of Entrepreneurship Students
Author(s): Ozlem Ogutveren Gonul, Barrie E. Litzky
Citation: Ozlem Ogutveren Gonul, Barrie E. Litzky, (2018) "Achieving Success or Avoiding Failure? Motivational Orientations of Entrepreneurship Students," Journal of Higher Education Theory and Practice, Vol.18, Iss. 4, pp. 90-101
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Entrepreneurship education received renewed attention in the recent years due to the decline in
entrepreneurial activity in the U.S. In this paper, a supplement to entrepreneurship curriculum is
presented through the classification and study of entrepreneurship students’ motivational orientations.
The typology proposed by the authors will be helpful in understanding the students’ perceptions of
success and failure in relation to their level of intent to create a new venture and provide educators with
insight to develop more effective instructional content and methodologies to meet the needs of
entrepreneurship students.
