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JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Learning Through Play: Developing and Customizing Business Games
Author(s): Franziska M. Renz, Julian U. N. Vogel
Citation: Franziska M. Renz, Julian U. N. Vogel, (2020) "Learning Through Play: Developing and Customizing Business Games," Journal of Higher Education Theory and Practice, Vol. 20, ss. 14, pp. 199-216
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Business games are an effective and popular method in business education. They provide a model of workplace reality and a safe space to test possible courses of action. However, offered business games usually depict specific contexts and tasks that do not fit with the learning objectives or foci of a course. Therefore, business games research is reviewed to identify major factors that contribute to the success of business games. The focus is put on affordable and easy-to-implement face-to-face business games. An exemplary customized business game is introduced. Data of its evaluation in an undergraduate business course are analyzed and discussed.
