Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
A Framework for Contemplating and Redesigning an Undergraduate Business Core
Author(s): Jennifer Barr, Wei-Xuan Li, Jean Abbott
Citation: Jennifer Barr, Wei-Xuan Li, Jean Abbott, (2020) "A Framework for Contemplating and Redesigning an Undergraduate Business Core," Journal of Higher Education Theory and Practice, Vol. 20, ss. 5, pp. 56-60
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Revisiting the core body of knowledge delivered to undergraduate students is prudent for all business schools. Factors that influence periodic reassessment include evolving learning goals, accreditation standards, professional requirements, technological change, and the generational dynamics of contemporary students. This paper presents a benchmarking approach that a task force at Stockton University adopted to redesign its undergraduate business core curriculum. The ultimate goals of the task force were to impart a relevant core body of knowledge to students; alignment with the expectations of prospective employers in terms of business knowledge, competencies, and skills; and, support for university-wide and undergraduate business program learning goals as well as AACSB standards.
