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JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
The Effects of Expectancy and Heuristics on the Major Selection Process
Author(s): Sammy Muriithi, Zane Swanson, Stefan Genchev
Citation: Sammy Muriithi, Zane Swanson, Stefan Genchev, (2021) "The Effects of Expectancy and Heuristics on the Major Selection Process," Journal of Higher Education Theory and Practice, Vol. 21, ss. 4, pp. 223-235
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The current research investigates the applicability of the expectancy theory and heuristics to university business students’ major selection decision. Results from a sample of 180 college of business students confirm a positive relationship between major selection and expectancy. Availability and anchoring heuristics also affected the selection process separated by major. Valuable insights are provided as to what else, other than strictly materialistic factors, affects the major selection decision and determines perceived success in the long run. Although the research findings are based on a college of business context, the findings can be applicable to various academic majors in different settings.
